Edinburgh Science Festival 

Design and develop of DNAtion, a fun, interactive and non-intrusive digital fundraising interactive and data collection experience for Edinburgh Science Festival 2021.  

 

Festival-goers input data to unlock a character called Dizzy who took them on a journey along a DNA strand filled with fun science-based questions and strategically integrated personality-based questions, that helped gain insight into the areas of science the users were most interested in.  

​

Key deliveries

​

• Research and Development 

• UX design 

• UX research 

• Content research 

• Content development 

• Project management 

​

​